*Social Media Bootcamp* Human-Centered AI for Social Media: Use AI Without Losing Trust

Artificial intelligence can help small business owners create content, generate ideas, save time, and manage social media more efficiently. But faster content does not always lead to better communication.

In this practical session, participants will learn how to use AI as a tool that supports human expertise rather than replacing it. The session will explore how to integrate AI into social media and marketing workflows while protecting brand voice, credibility, customer relationships, and professional judgment.

Participants will leave with a practical approach for deciding when AI can help, where human oversight is essential, and how to use these tools without producing generic, inaccurate, or impersonal content.

Presented by: Kami Huyse, APR; CEO of Zoetica