How to Show Up in AI Search

Learn how search has changed and what you need to adjust to ensure your brand remains visible as AI-powered answers replace traditional link lists. We’ll skip the theory and focus on the practical transition from SEO to Answer Engine Optimization (AEO), specifically how to structure your content so platforms like Gemini and ChatGPT can easily identify and cite your expertise. You will leave with a clear understanding of how AI "reads" your website and three specific adjustments you can make immediately to improve your chances of being the recommended answer for your potential clients.

Presented by Maria Elena Duron, Founder of Smart Brand System & Google's Southwest Coach