*Social Media Bootcamp* Stop Posting, Start Planting: A Video Strategy That Actually Grows Your Business

Most small business owners know they should be doing video. The problem is they're posting without a plan, chasing trends without a system, and burning out with nothing to show for it. This session will change how you think about video entirely.

Desiree Martinez, marketing strategist and author of Stop Marketing, Start Belonging, will walk small business owners through a practical, no-fluff framework for using YouTube, Instagram Reels, TikTok, and LinkedIn video to build real trust with real customers without a production team, a ring light, or a full-time content calendar.

You'll learn how video fits into a complete marketing system, how to turn one piece of content into multiple touchpoints across platforms, and why showing up consistently as yourself will always outperform showing up perfectly once in a while. Whether you're starting from zero or trying to make sense of what you're already doing, you'll walk away with a clear, repeatable approach to video that works for businesses of any size.

Presented by Desiree Martinez, marketing strategist and author of Stop Marketing, Start Belonging