Make Better Decisions with Analytics

Your data is talking. Are you listening? This beginner-friendly workshop shows you how to turn website traffic into business insight so you stop guessing and start growing. No jargon, no overwhelm - just a clear introduction to what matters in Google Analytics and how to use it to move your business forward. If you’ve ever wondered what’s working, what’s not, or what customers do after they land on your site… this session is your starting point.

What You’ll Learn:

• What Google Analytics is and how to set it up correctly
• The key metrics that tell the real story of your website’s performance
• How to understand customer behavior—beyond just clicks
• Ways to spot trends and use them to guide smarter decisions
• How data can help you fine-tune your marketing, content, and offer strategy 

Presented by: Maria Duran, Grow with Google